35. Carolyn Everson

VP, global marketing solutions, Facebook 
Age: 39 
Industry: Technology

The sales superstar was handpicked by Facebook COO Sheryl Sandberg last March after just nine months at the helm of Microsoft's global advertising group. In her new role Everson oversees relationships with Facebook's most important "friends" -- big-name brands like Coca-Cola and Procter & Gamble -- and manages more than 300 advertising execs across the globe. While the social-networking site is expected to bring in an estimated $4 billion in advertising revenue this year, Everson's role isn't limited to selling ads. She also helps companies utilize Facebook's platform by adding "like" buttons to their websites and developing a social media strategy. 

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